Known Merchants

1. Eldara Leafweaver - Herbalist
Shop: Eldara’s Elixirs Goods: Healing potions, herbal remedies, rare herbs, and botanical curiosities.
2. Thalorin Greencloak - Clothier
Shop: The Silver Thread Goods: Elegant elven garments, enchanted robes, fine fabrics, and accessories.
3. Varis Windrunner - Bowyer
Shop: Windrunner's Bows Goods: High-quality bows, arrows, and archery equipment.
4. Lyara Moonshadow - Jeweler
Shop: Moonshadow's Gems Goods: Exquisite jewelry, enchanted gemstones, and decorative ornaments.
5. Faran Oakshield - Armorer
Shop: Oakshield Armory Goods: Sturdy armor, shields, and protective gear.
6. Mirae Sunwhisper - Enchanter
Shop: Sunwhisper's Enchantments Goods: Enchanted weapons, magical trinkets, and spell components.
7. Galadon Starseer - Astrologer
Shop: Starseer’s Celestials Goods: Astrological charts, celestial maps, and star-themed artifacts.
8. Tirian Thundertree - Carpenter
Shop: Thundertree's Woodworks Goods: Custom furniture, wooden sculptures, and crafted household items.
9. Elaethra Goldenleaf - Baker
Shop: Goldenleaf Bakery Goods: Freshly baked bread, pastries, and elven delicacies.
10. Jorlan Deepforge - Blacksmith
Shop: Deepforge Smithy Goods: Weapons, tools, and metalwork.
11. Sylia Fernbrook - Alchemist
Shop: Fernbrook Alchemy Goods: Alchemical potions, elixirs, and alchemical ingredients.
12. Orin Brightleaf - Grocer
Shop: Brightleaf's Provisions Goods: Fresh produce, dried goods, and everyday necessities.
13. Aria Nightbloom - Florist
Shop: Nightbloom Florals Goods: Flowers, floral arrangements, and potted plants.
14. Rynal Evergleam - Candlemaker
Shop: Evergleam Candles Goods: Handcrafted candles, lanterns, and light sources.
15. Kaelith Mistwalker - Leatherworker
Shop: Mistwalker's Leathers Goods: Leather armor, belts, pouches, and saddles.
16. Nalia Raincaller - Fisher
Shop: Raincaller’s Catch Goods: Fresh fish, seafood, and fishing supplies.
17. Sorin Quickfoot - Cobbler
Shop: Quickfoot's Footwear Goods: Elven shoes, boots, and footgear.
18. Elara Frostwhisper - Ice Sculptor
Shop: Frostwhisper Creations Goods: Ice sculptures, ice furniture, and magical ice art.
19. Fenric Swiftblade - Knife Maker
Shop: Swiftblade’s Knives Goods: Knives, daggers, and small blades.
20. Yara Emberglow - Fire Artisan
Shop: Emberglow’s Forge Goods: Fire-themed crafts, enchanted fire tools, and decorative fire art
There are more than 100 different merchants in the city.  The ones above are the ones you find at first blush!