The Merchant

The portly Merchant, an older man dressed in embroidered silk robes, is the Icon of prosperity, forward thinking, and success. The kind and generous side of the Icon is often depicted as an elderly, smiling woman giving alms to the poor. She is revered by colonists who live off the land and plantation owners and farmers who pray for a good harvest. 
The darker side of the Merchant is the Miser who can be found in caricature form in many plays and holo dramas.  The Miser has an insatiable lust for birr, precious stones, and power, and is oblivious to the consequences. 
Commonly, a sacrifice to the Merchant is birr (although sometimes gold leafed sugar birr) or fancy raw materials, delicacies or cut crystals.