Jerrod Lavender

Halfling male, in his 50s, with grey hair with sideburns. He likes to wear fine clothes as he believes it reflects his status as a wealthy land owner and industrialist. He inherited his large farm from his father, Jerrod Lavender Sr., and used his wealth to invest in the mining boom in Greyhaven. He is solely driven by profit. Recently he has become very secretive.
Lavender family...
Jerrod Lavender jr. - head of the family
Verna - matriarch
Jerry (Jerrod III) - spoilt (only?) child