Political event
Apparition of bad stories about the family as they have inner fights.
After the third generation took the lead in the family, things got complicated as they started fighting for money, territories, and wares. The Elder had troubles to keep all of this secret, and some of the facts spread on the continent. That's when the real firm hierarchy within the organization was created. Even so, the elder couldn't make his family agreeing with each other again. Since then, inner fights became common for a lot of reasons. All the branches of the company became more and more independent, only keeping the behavior code and standards the same.