Adventure Hook

The wilds of Faerun are untamed and dangerous, most people don't travel and those who do stick to the primary trade roads. Those seeking freedom, adventure, or a new life venture to the edges of the settled world in order to make their stake in the wild.
Whether they're escaping an old life, hoping to become rich and famous, or simply traveling to spread the word of their lord, would-be adventurers that make their way to Tradefront have one thing in common: they usually die of unnatural causes. Tradefont has made a profitable business of ferrying those inclined to adventure from the settled lands of the Sword Coast to the Eastern outskirts, selling them supplies, and healing or reviving those lucky enough to make it back to town in one piece.