Arcadia Coffee Roasters
As Starbase Coffee's main regional rivals, Arcadia is in an unenviable market position. It survived where Starbase’s other competitors fell by carving out its own niche in the socially and environmentally conscious demographic, which occupies a healthy percentage of Emerald’s coffee consuming population.
To be sure, Starbase Coffee is among the more environmentally responsible businesses operating today, but Arcadia outdoes their rival at every turn; either in truth or in the equally important court of public opinion. Seemingly everything inside an Arcadia outlet is recycled and biodegradable, even when making them so isn’t really practical.
Still, for Arcadia’s core customers, any inconvenience is just a reminder they’re saving the planet. That sense of self-satisfaction invariably leads them past a half-dozen Starbase Coffees to the only place in town where the coffee is brewed with solar or wind power. They sip easier knowing the beans were produced by sustainable, organic agriculture, and planted by workers duly organized into unions and paid a living wage.
While nowhere near as prevalent as Starbase Coffee, Arcadia shares the same convenient free wi-fi for customers.
The main difference is heroes desperately needing Internet access may have a hard time when it turns cloudy or the wind stops blowing.
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