Atlas Mountain Sports

The Stover family opened the first AMS store in Emerald City in 1948—a natural enterprise, being situated near some of the world’s best spots for outdoor activities. AMS’ owners parlayed the invaluable firsthand knowledge gained in Emerald into becoming a national sporting-goods retail chain. Today, under third-generation owner Aiden Stover, the business thrives. In Emerald alone, the city’s scores of avid hunters, sport fishermen, campers, kayakers, skiers, climbers, and ball players have one thing in common regardless of their particular pastime: an AMS charge card in their wallets.
The company’s national headquarters remains in Emerald City, and virtually every neighborhood in the city has at least one AMS store. As such, the chain is an important part of the city economy, especially for young people seeking that all-important first job. Three generations of Emerald City residents have the shared teenage experience of donning the familiar green smock and reminding customers to always shop at AMS “For Peak Performance!”

For Peak Performance!

Founding Date

1948

Type

Corporation, Business