Sommaxi!!
Sonmaxi!! (Sonmaxi) is a large business owned by Massie who set up her brand after her second successful completion of the talent competition just a year prior. It quickly spiked in popularity, encouraging Massie to open up multiple shops all over the globe. Initially the focus was on 'one of a kind' outfits that would allow people to stand out from their peers, mirroring Massie's very unique appearance at the competitions.
Although the business started in Runtetx in 2761, it would be available to Phalecia until 2813 due to issues granting the permissions for the company to trade (whether this was intentional or not remains unclear). The drama that this caused made Sonmaxi even more popular in Phalecia. The initial 3 stores that were set up could not keep up with the demand and had to close early on the first day to restock.
Nowadays, Sonmaxi stores sell a range of vibrant attire for social occasions to the masses. They have at least two stores in every region, with the exception of Nuol/Iol which have 1. Their prices are quite steep, however the material is extremely durable unlike a lot of Aylaran clothes on the market. For this reason, Sonmaxi is considered a high end fashion brand by Aylaran standards. The area in which they make the most money is in entertainment, such as sports, music and sex industry. A lot of companies use there services to make custom outfits for their crew.
Trivia
- The head office is located in the Capital in Runtetx
- There are a total of 46 stores across the Kingdom of Allera and Phalecia; 30 in Allera, 16 in Phalecia
- Massie is still the main head of ideas for the company, though she plans to hand over the company to her daughters at some point