Waukeen - Goddess of Wealth and Trade

Our Lady of Gold, the Coinmaiden, the Merchant’s Friend. To Humans, she is Waukeen, to Elves she is known as Lothloras, and she is the goddess of wealth and trade; on both sides of the law. Her most ardent worshipers include shopkeepers, members of trading costers, wealthy merchants, caravan guides, itinerant peddlers, moneychangers, and smugglers. She is interested in anything that increases trade and the flow of money, whether new trade routes, new inventions, or the whim of changing fashion. Those who take Waukeen as a patron can be reliably thought of as greedy, but the Coinmaiden is said to frown upon misers and smile upon the industrious and the profligate, and thus priests who bear her holy symbol find themselves welcome in many towns and cities. Temples of Waukeen resemble guildhalls and often serve as meeting places for trade consortiums. Those who follow Waukeen’s ethos seek to create more opportunity for all and see competition for wealth as one of society’s main means of progress. Thus, the faithful of Our Lady of Gold often find themselves at odds with trade guilds and others who would form monopolies. It’s common practice among those who seek Waukeen’s favor to set aside a tithe of ten percent of their profits, but rather than being given to a temple, the money is meant to be spent to help a struggling business, to finance a new endeavor, or, if all else fails, on frivolous fun. But while these might be the tenets taught, ever is it easy for mortals to slip deep into greed, worshiping Waukeen to simply add to or protect their already vast wealth.
For the Elves, they consider Waukeen, or Lothloras to be among the Mirai gods, those who have legitimate purpose, but should be worshiped sparingly. Greed is a powerful emotion, and to fall off the The Path into full worship of Lothloras is to potentially fall into self-destructive madness. Money is powerful tool, and the greed of men and dwarves is obvious. The elves are rightfully weary of Kal'Shari although there are most assuredly time when it is appropriate to beseech her blessing.