Continental Brands
High loyalty values bring community-wide rewards like prioritized shipments of food,
more chips in every bag of ChocoKibble, and upon first reaching Gold status a royal
visit from a body double of Olivia Forsythe, throwing company merch from an AV-4.
Low loyalty values result in punishments like lowered food quality and increased prices.
Known enemies of Continental Brands hiding within the community will have old-fashioned
"Wanted" posters drawn up and put outside their local Oasis, with point bonuses
given for informing on their last known address. The worst community punishment is
admission into the Discovery Program, which forces the community into testing a single
new flavor of kibble by removing all other offerings until their loyalty score improves.
History
Petrochem's monopoly on the production of CHOOH2 in the United States meant that any surplus crop of Triticum
Vulgaris Megasuavis, the wheat from which the fuel is made, had to be completely absorbed by the company.
Having no additional incentive to produce more CHOOH2 in any given year within the walled garden of their
American monopoly, Petrochem turned to their subsidiary food business, Continental Agricorp of Tulsa, OK, to
answer this problem.
Petrochem tasked the Continental Agricorp's American New Products Division with an important mission: find
new ways to sell Americans more food than they bought the previous year. With each passing year, surpluses
of T. megasuavis in the U.S. became larger, and the work of selling through the wheat fell increasingly heavy
on the American New Products Division.The constant pressure to produce exponential year-on-year growth, combined with
a lack of oversight from their parent company, created an office environment so toxic
that it seemed to eat people alive, only to replace them just as rapidly. What rose from
this poison swamp was the cross-factional alliance of the New Beverages Marketing
Director, Olivia Forsythe, and the New Foods Marketing Director, Lewis "Mr. Moo-Moo
Burger" McAllister, each served by brand mangers loyal to them alone. In secret, in the
summer of 2040, they drafted a plan to cut out the ultimate middleman in their business:
Petrochem.
They began to consolidate power—and over the course of three years they put half of
Petrochem's American Agribusiness into the legal equivalent of a large sack and hoisted
it over their shoulder. In preparation for their move they brought half of Petrochem's
CHOOH-4U gas stations, lobbying, and research and development in-house. One
morning, all affected staff were made aware. Continental Agricorp was no longer
their employer, but Continental Brands was. While they were no longer affiliated with
Petrochem, the move came with a tidy pay increase.
In court, Petrochem's legal team in their home state of Texas argued that it was the
greatest single theft of property, both intellectual and otherwise in recorded history, but
the case was quickly dismissed. In a final twist of the knife, Continental Brands had stolen
the judge, too
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