The Morgenthau's

One of the most influential and powerful families in Primrose . They own the 2nd largest bank, Silverheart House and largest insurance company, The Zepher Guides. The family has has been keen on wrestling power away from their rivals The Vogelreiter's by investing in, and owning competing industries. Their most lucrative holdings are the Lemhurst lumbermills, Vexlorn textiles, Karstaag agriculture, and Brunhild Shipping. Similar to the Vogelreiters, they have a stranglehold on many of the guilds and local politics throughout Primrose. 
The conflict between the families came to a head during the War's of the Silverbloods .

Brenhilda Morgenthau - Current Head of the Morgenthau family and its holdings