Carmen Silvestri is the vice-president of BIG NAME records. She won her position in the company by bringing a half a dozen artists and bands over to BIG NAME at the same time, nearly doubling BIG NAME's roster. In addition, two of these new acts, SixPuc Shakur and Smallie Bigs were already hugely successful musicians by the time they signed with BIG NAME. These musicians helped BIG NAME grab the attention of the big media conglomerates and was instrumental in their buyout by Diverse Media Systems in 2044.